09 May 2009

too young to buy, too old to live

Above: a retirement home in Hollywood

A major contributing factor to what's happened over the last 4/5 years, with the grotesque blossoming of the rock-pop heritage industry, awash with reissues, reunions, nostalgia package tours, must be the fact that U-20s don't buy music. So if you want to make money out of music you have to pitch to an ageing demographic that grew up paying for music. Reselling that group its adolescence (especially the over-30s with money in their pockets) has always been a lucrative sideline (usually pursued through the invention of 'essential' new formats like CD); it's now one of the only available options for the bigger, risk-averse operators.

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